New Corporate Brand Connects Software and Consulting Services

MarCom Group recently partnered with eProperty Innovations, a veteran-owned software and consulting company, to design a new corporate brand and outreach strategy. eProperty Innovations is known for its award-winning software solution, ePropertyPlus, for property and data management. The company focuses on helping municipal development authorities, landbanks, and other development groups across the United States to save time and money and increase public transparency.

eProperty Innovations spun out from STR LLC to focus on the existing, award-winning ePropertyPlus software and a new consulting service, eProperty Solutions. They hired MarCom Group to create a new name and brand identity for the company, connecting both the software and consulting products. In addition to the new branding effort, MarCom Group worked with eProperty Innovations to implement an integrated marketing communication strategy highlighting their unique capabilities and services.

MarCom Group updated a suite of branded materials for eProperty Innovations, including websites, email marketing templates, event backdrops, banners, brochures, and business cards. In addition, MarCom Group rolled out the new brand to current and prospective clients through a comprehensive email campaign.

MarCom continues to promote the new branding through marketing materials, such as the latest Road to Revitalization infographic and related email campaign that launched in July 2019.

For more than 20 years, MarCom Group has successfully developed brand identities and marketing strategies for clients across the country. MarCom Group’s team of experts are focused on the client’s mission and vision, ensuring consistent, effective communication with all audiences.