Paid Media/Social Media Strategist

MarCom Group Inc. is an award-winning, full-service marketing and advertising agency. We specialize in strategic communications and creating employment brands, messaging, highly creative digital solutions, and complete meeting and event management services for our government and commercial clients, as well as developing media and advertising plans and executing those plans. Of the Top 25 Advertising Agencies in the Washington DC market, MarCom Group stands at #9 this year and is growing up the list each year. We are proud to note that we are also a Woman-Owned Small Business (WOSB).

Job Description

The Paid Media/Social Media Strategist will be responsible for the set up of paid accounts, executing paid searches and ads on these platforms as well as the ongoing monitoring and optimization of each campaign. They will be responsible for driving the strategy for social media content that aligns with our client initiatives.

Supervisory Responsibilities

  • The Paid Media/Social Media Strategist position does not supervise other employees.

Duties and Responsibilities

  • Establish/set up Google, Meta, and other social media accounts as required for ad serving.
  • Monitor and optimize all Google Search/Ad campaigns and paid social campaigns.
  • Make media recommendations based on industry trends, metrics, and proven results.
  • Develop social media strategies to achieve client branding and business objectives, including raising awareness, building an audience, and increasing engagement.
  • Work closely with the Creative team on creative development.
  • Prepare reports as needed. 
  • Stay up to date with new and evolving platforms, technologies, and social media best practices.
  • Identify opportunities for message testing and segmentation response.
  • Recommend improvements to process and infrastructure around social content development.

Knowledge, Skills, & Abilities

  • Hands-on experience using Google and social media platforms for brand awareness and marketing.
  • Analytical skills to evaluate and interpret social media and website metrics.
  • Ability to identify target audience preferences and recommend content to reach and engage them.
  • Extensive knowledge of all social platforms and when to best utilize them for engagement and driving desired results.
  • Excellent multitasking skills.
  • Strong written and verbal communication skills.

Education & Experience

  • Bachelor’s degree in digital communications, digital marketing, or relevant field.
  • Experience in marketing, advertising, customer service, or public relations.
  • Experience with content management tools (preferred experience in Hootsuite, SharePoint, Social Studio, or other specific platforms, etc.).
  • 3+ years proven work experience using social media for recruitment & engagement purposes. 
  • Must have experience with establishing Google, Meta, and other platforms for ad serving. 
  • Professional certification is a plus.