Marketing Analyst

Do you anticipate industry trends with the same excitement and zeal as the fashion world looks forward to the latest offerings of Dolce and Gabbana, Prada, and Fendi? Are you so at home on the web and attuned to every minute change and fluctuation that you’ve become the envy of golden orb-weaver spiders everywhere? Are you as familiar with analyzing data in Google Analytics, Salesforce Marketing Cloud, Tableau, and Hootsuite as you are walking, talking, and chewing gum? Can you convey winning marketing strategies with the same creativity and conviction Vince Lombardi approached every game plan on the way to consecutive NFL championships? When you talk in your sleep, is it in SEO?

Well then, you could be one of us.

MarCom Group Inc. is an award-winning full-service marketing and advertising agency. We specialize in strategic communications and creating employment brands, messaging, highly creative digital solutions, and complete meeting and event management services for our government and commercial clients, as well as developing media and advertising plans and executing those plans. Of the Top 25 Advertising Agencies in the Washington DC market, MarCom Group stands at #9 this year and is growing up the list each year. We are proud to note that we are also a Woman-Owned Small Business (WOSB).

 

JOB DESCRIPTION

As MarCom Group’s Marketing Analyst, or Marketing Data Analyst, you’ll be responsible for researching and understanding industry trends and marketing best practices. You’ll be tasked with collecting, analyzing, and reporting performance metrics for paid and organic marketing campaigns and helping the agency.  

Duties and Responsibilities

  • Monitor and report web and marketing metrics
  • Perform valid and reliable market research SWOT analysis
  • Utilize online market research and catalog findings to databases
  • Formulate and present marketing plans to senior management and clients
  • Interpret data, formulate reports and make recommendations
  • Develop After Action reports for marketing campaigns and monthly metrics reports for clients
  • Work alongside Account Managers and Creative Directors to determine optimal placements, target audience, and strategies for marketing campaigns
  • Gather and analyze statistical data using modern and traditional methods
  • Implement a metrics reporting dashboard to consolidate agency’s marketing efforts across client accounts
  • Remain keenly attuned to market trends and best practices
  • Assess and improve current SEO standing for agency and applicable client domains

Knowledge, Skills, & Abilities

  • Analytical skills
  • Teamwork skills
  • Strong presentation and communication skills
  • Budgeting skills
  • Consumer research skills
  • Problem-solving and decision-making skills
  • Data visualization skills

Preferred Qualifications

  • Must provide proof of U.S. citizenship
  • Bachelor’s degree in marketing or related field
  • Minimum of 5 years experience as a marketing analyst or related field
  • Well-versed in Google Analytics, Salesforce Marketing Cloud, Tableau, Hootsuite, etc.
  • Experience with SEO duties
  • Deep knowledge of data warehousing and mining

APPLY HERE