Junior Media Planner/Buyer

March 16, 2022
|In MarCom Careers
|By marcomgroup

Is your brain ambidextrous? Does the right side and the left side work together in such perfect harmony that excelling at strategic and out-of-the-box thinking is second nature?

Do you have such an intimate understanding of CPMs, reach, and frequency—not to mention TV, OTT, radio, print, OOH, and the wild world of digital—that your significant other gets jealous?

If so, you could be one of us.

MarCom Group Inc. is an award-winning full-service marketing and advertising agency. We specialize instrategic communications and creating employment brands, messaging, highly creative digital solutions, and complete meeting and event management services for our government and commercial clients, aswell as developing media and advertising plans and executing those plans. Of the Top 25 Advertising Agencies in the Washington DC market, MarCom Group stands at #9 this year and is growing up the listeach year. We are proud to note that we are also a Woman-Owned Small Business (WOSB).

JOB DESCRIPTION

The Junior Media Planner/Buyer will develop and implement media plans for MarCom Group and our clients.

Duties and Responsibilities

  • Conduct research and planning to determine client needs and provide insight into advertising opportunities
  • Responsible for all media planning and buying for our clients
  • Determine the most suitable media mix given the nature of each client’s business, budget, and preferred advertising media
  • Monitor the performance of client advertising campaigns, suggesting optimization, and reporting the results
  • Research the current media landscape, keeping up to date with the latest media trends
  • Build and maintain relationships with our clients and with advertising and media platforms

Knowledge, Skills, & Abilities

  • Strong knowledge of all existing media, including TV, radio, streaming services, digital, social platforms, and emerging media options
  • Ability to use a variety of advertising analytics tools, databases, and spreadsheet programs to track and manage advertising campaigns
  • Excellent interpersonal and communication skills
  • Good analytical and organizational skills
  • Effective at working under pressure and meeting tight deadlines

Preferred Qualifications

  • Bachelor’s degree in relevant area of study such as business, market research, communication studies, or marketing
  • 1+ years of proven experience in media planning and buying

APPLY HERE

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