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VIRTUAL CAREER FAIRS
Let MarCom Group Manage Your Virtual Career Fair!
MarCom Group is ready and able to provide cradle-to-grave, full-service management of virtual hiring events for any government, commercial, or private organization. First, we will work with your staff to obtain event requirements and needed information. Then, we will perform any needed branding and graphic design, event advertisement, event set-up, training of your hiring managers for the event, live event management, close-down, candidate follow-up opportunities, and reporting.
Virtual events have many benefits and leverage Web 2.0 technology to capitalize on today's evolving society to provide a win/win for both the attendees as well as the hosting organization.
Benefits of supplementing existing recruitment activities with a virtual event:
- Expanded geographical reach to candidates outside the immediate area of the live event
- Extended chronological reach beyond the timeframe of the live event
- Accommodates a larger volume of candidates (effectively an unlimited number)
- Attracts candidates who are unable or unwilling to attend the live event for whatever reason
- Provides database of attendees
- Built-in metrics showing what candidates attended what sessions, what agencies they “visited,” etc.
- Easy candidate follow-up features, allowing the agency to follow up with added information and additional opportunity to engage the candidates
- Provides the agency with fast, convenient electronic access to submitted resumes
- Option to sell sponsorships to cover event costs
- Added value to the candidate, with all of the sessions and information available online and easy to reference
- Provides the candidate with fast, convenient access to the agency’s profile, job information, and web site
- Makes the physical event multidimensional; allows dissemination of video, white papers, and other information; harnesses rich media to boost agency branding and candidate realistic job previews
Benefits of replacing a traditional activity with a virtual fair:
- All the benefits of the “supplementing” list (above) also apply hereMore cost effective than most traditional activities
- No travel required by agency or event staff
- Extremely low cost per lead
- Higher ROI per actual hire
- Provides the facility to have an ongoing dialogue with candidates, either as a group or individually
- Much better opportunities for candidate participation and feedback
- Improved productivity of event staff and better flexibility for agency personnel
- Better for the environment, due to no travel, shipping, and other expenses
- Negates attendee obstacles, encouraging participation by nature of being cheaper, faster, and easier to attend
- Focuses candidate attention on agency material by eliminating distractions and inconveniences of physical events
- Allows anonymity of candidates for any reason (e.g., currently employed)
- Disregards weather
- Appeals to today’s internet-savvy candidates
- Attendees have more flexibility to miss the actual event and to get all of the material (as all sessions and information remain online)
- Very few logistical needs… no parking, EMT medical staff, security, equipment, pipes and drape, etc.
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