MarCom Group wins Long-Term Contract to Develop and Establish a Complete Branding Program for Royal Empire Entertainment.

Because the hip-hop industry plugs virtually every high-end brand from Cartier to Versace in its images, song lyrics and personalities, any company serving this industry needs to have a comparably distinctive and attention-grabbing brand identity in order to succeed.

Royal Empire Entertainment, LLC, an emerging hip-hop music management and marketing agency, has hired MarCom Group to create just such a brand to integrate the company's mission, goals, products and services and quickly establish its presence as a major supplier of services to this fast-moving industry.

REE has four major lines of business. It manages and represents musicians and bands. It produces and markets recordings, including original "beats" for the backgrounds of hip-hop lyrics. It produces and sells an exclusive line of hip-hop inspired, contemporary-design clothing. And, it operates a modeling agency specializing in promotions for its clothing line and for hip-hop industry events.

MarCom Group will develop advertising and marketing strategies to promote new artists' releases, create and produce promotion materials, develop a high-end e-commerce website, and help implement new REE marketing campaigns and creative directions.

As a major consultant in developing the REE image, establishing the brand identity, and engaging the REE audiences, one of our primary goals will be to ensure that the distinctive REE style is reflected clearly and consistently in all of the company's advertising, marketing materials, and events.