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PRESS
RELEASES
September 2007 — MarCom Group Wins Share of 2010 Census Communications Contract
MarCom Group, Inc. has won a share of the U.S. Census Bureau’s Census 2010 communications contract. On September 6, the Census Bureau announced award of the contract, worth an estimated $200 million, to Draftfcb of New York and a team of partner agencies that includes MarCom Group. Draftfcb is part of the Interpublic Group of communications companies, and MarCom Group is a woman-owned, full-service marketing communications and event management small business headquartered in Fairfax, Virginia.
“It’s absolutely vital that everyone participate in the census, and as our nation becomes more diverse, the challenge of reaching everyone becomes greater,” Census Bureau Director Louis Kincannon said in announcing the award. “This requires a large, complex, behavior-change campaign, especially one that reaches historically hard-to-count populations.”
MarCom Group will help develop communications strategy and branding to recruit thousands of local census office personnel and several hundred thousand enumerators to reach all U.S. communities, including hard-to-reach populations, such as travelers, college students and overseas military personnel, and minority populations who are sometimes wary of participating in the census. In that connection, MarCom Group will craft recruitment messages tailored with appeals for each identified organization and community. MarCom Group will also provide advertising placement services for print, radio, TV, and Web advertising to reach the identified audiences in overseas communities as well as throughout the United States and its territories.
MarCom Group’s services will include strategic planning and consultation in support of the Census 2010 communications plan, including creative elements for the multilingual recruitment of personnel to staff hundreds of regional, local and temporary Census 2010 offices, as well as the recruitment of hundreds of thousands of enumerators. The campaign will target cultural- and language-specific candidates who can meet the needs of the Census 2010 project. The media buying plan will include specific publications, online services, social networking organizations, and broadcast sources that can attract the diversity and skill sets needed for enumeration success.
MarCom Group brings to the Census 2010 project a track record in recruitment communications that has enabled more than 40 Federal agencies to attract qualified and diverse applicants to jobs at all levels.
Major goals of the communications campaign will be to increase mail response, enhance cooperation with enumerators, improve overall accuracy and reduce the differential undercount of the decennial census.
“It is an honor to be selected for such a substantive role in a project that is so vital to our nation’s future well-being,” said MarCom Group Executive Vice President Robert Rainford. “We are looking forward to working with the Census Bureau and the Draftfcb team to make this the most successful and accurate census ever.”
Working with MarCom Group and Draftfcb will be a team of partner agencies that specialize in reaching minority audiences. These include Global Hue (black and Hispanic audiences), IW Group (Asian and Native Hawaiian and Pacific Islander audiences), G&G (American Indian and Alaska Native audiences) and Allied Media (other emerging audiences).
MarCom Group’s first assignment will be to work with the other Draftfcb team members and with the Census Bureau and its stakeholders to develop a plan for an integrated communications campaign encompassing advertising, partnerships and media relations.
The U.S. Constitution requires a population and housing census every 10 years. The massive undertaking has been referred to as the largest peacetime mobilization in U.S. history. The effort employs some of the most sophisticated technical and operational knowledge and tools available, as well as a work force of more than 500,000 enumerators to count every man, woman and child once, and only once, and in the right place. Census results are the basis for congressional representation as well as the distribution of federal, state and local funds totaling more than $300 billion annually. Census Day is April 1, 2010.
The one-year contract has up to three option years, ending September 30, 2011. Work on the contract begins immediately.
June
2003 — MarCom Group Earns Acclaim
MarCom
Group is pleased to announce a number of awards that have been presented
to the agency recently. Click here to
see the full release.
January
2003 — MarCom Group Recruitment Package Earns IPMA Award
The
International Personnel Management Association (IPMA) presented
Anne Marie Acton, Director, GSA Central Office Human Resources Division,
with their Federal Section Leading Edge Award for the innovative
employment marketing strategy she implemented for GSA with the "You
Can Do That Here!" campaign.
MarCom
Group created the "You Can Do That Here!" campaign with
the support of the U.S. Office of Personnel Management and GSA stakeholders,
adhering to established GSA brand standards while creating a highly
distinctive design concept. The campaign package, which focuses
on the wide range of careers GSA offers, includes a recruitment
portfolio, full-size and tabletop job fair exhibits, posters, and
web pages. A commercial and an interactive CD-ROM are in production,
with delivery slated for mid-February 2003.
The
IPMA Federal Section Leading Edge Award recognizes employees in
federal HR management for significant accomplishments to encourage
greater achievement in the field. This is the second Leading Edge
Award Ms. Acton has received for her work at GSA, and the first
time one person or one agency has won the award more than once.
July
2002 - MarCom Group Awarded GSA Contract Vehicles
MarCom Group services are now more accessible to federal clients,
with two U. S. General Services Administration (GSA) contracting
vehicles for Marketing, Media, and Public Information Services,
one of which makes the company eligible for small business set-aside
contracts. See our Government Contract Vehicles
page for details.
April
2002 - MarCom Group Participates in Job-for-a-Day
MarCom Group was happy to participate in the Loudoun School Business
Partnership Council's Job-for-a-Day program by hosting two high
school juniors for the day. Meghan Uncapher from Broad Run High
School and Monica Gross from Stone Bridge High School came to MarCom
Group to experience a "day in the life" at a company that
fits within their career goals. MarCom Group Visioneers showed the
students around, and talked about their job skills with them, giving
Meghan and Monica a chance to ask questions of all kinds, from,
"What do you do here?" to "Do you use a five-color
press?"
February
2002 - MarCom Group is proud to be ranked as number 39
in the Washington Business Journal's list of largest advertising
agencies in the Washington metropolitan area.
February
2002 - MarCom Group Welcomes Patricia Foster
MarCom Group is pleased to announce the expansion of our event management
team, as PATRICIA FOSTER joins us as Event Coordinator. Patricia
brings a wealth of experience with some of the area's biggest conferences.
We welcome her marketing and event background, as we grow our conference
management division.
January
2002 - MarCom
Group Welcomes Two New Visioneers
MarCom
Group is growing in spite of difficult economic times. In fact,
MarCom Group welcomed two new employees to our team of Visioneers
in January 2002.
- GENE
MURRAY, Director of Business Development
- OWEN
BURNS, Account Executive
This
business development team will help grow MarCom Group’s relationships
with existing clients; build new client relationships; and develop
targeted, strategic marketing and tactical communications plans
for clients.
The
MarCom Group is as active as ever, with our recruitment clients
anxious to get a jump on the spring recruitment season at colleges,
and other clients using the economic slow-down as a time to re-examine,
re-invent, and re-energize their marketing strategy and materials,
to advance in today's highly competitive marketplace.
August
2001 - Marketing Communications Firm Finds New Business Helping
Organizations Cope With Economic Downturn
Bad economic times can offer good opportunities for serious marketers.
Despite the current economic downturn, marketing communications
firm MarCom Group is finding new business opportunities in helping
companies, associations, and government agencies step up their marketing
efforts and to keep pace with the stiffening competition.
February 2001 - MarCom Group Proudly Participates in National
Job Shadow Day
On February 2, Groundhog Day, the MarCom Group was proud to be a
part of the National Job Shadow Day, an annual nationwide effort
to introduce young people to the world of work by giving them an
up-close look at the workplace.
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