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RECENT
ENGAGEMENTS
MarCom Group Assistance Leads to DIA Hiring
Success
Whom
do you trust with your organization's recruitment marketing program?
The
Defense Intelligence Agency (DIA) trusts MarCom Group.
Since December 2005, MarCom Group has helped
DIA improve its recruiting results through full-service marketing,
including branding, advertising, and support for DIA-exclusive
hiring events.
DIA is a vital member of
our nation's intelligence community, providing foreign military
intelligence analysis to warfighters, defense policymakers, and
force planners throughout the world. The skills needed for DIA's Intelligence Officer,
Analyst, and Intelligence Support Officer positions include everything
from human intelligence gathering and foreign language capabilities
to financial management and acquisitions contracting. The
DIA's scientists, engineers, information technology specialists,
and other intelligence staff contribute substantially to
America's counterterrorism efforts .
Since
the end of 2005, MarCom Group has forged a working partnership
with the Defense Intelligence Agency in support of DIA's recruitment
marketing program that has led to outstanding hiring payoffs
for DIA. MarCom Group's technical advice and services
have contributed substantially to increase the number of qualified
applicants available to DIA. One way MarCom Group
has accomplished this result is through our ability to capture
the key aspects of DIA's vacancies in job postings on national
online career boards, specialized employment boards, and local
employment websites. MarCom Group's award-winning graphic
design team and our outstanding print and broadcast media services
have provided full-service marketing support to DIA over this same
time period.
Between November 2006 and February 2007, MarCom Group assisted
DIA by planning, arranging, publicizing, and managing three agency-sponsored Hiring
Events that led to immediate employment offers for extremely
difficult-to-fill positions. MarCom Group used its skill
in identifying key print, broadcast, and electronic
advertising media and in creating and posting DIA-specific employment
advertisements and messages. We also created electronic
banner ads and messages for targeted e-mail pushes publicizing
the hiring events. These tactics ensured that these DIA-exclusive
hiring events attracted large numbers of qualified applicants in
the targeted regions of College Park, Maryland; Fayetteville, North
Carolina; and Tysons Corner, Virginia. These events drew
more than 3,000 attendees, surpassing the client's expectations
and enabling on-the-spot screening, determination of qualifications,
and interviews by DIA hiring managers.
MarCom Group's pre-event publicity, administrative management
of the day-of-event services, and post-event applicant analysis
typifies the recruitment knowledge, advertising skills, management
capabilities, and overall customer service attributes possessed
by MarCom Group's professional and administrative staff.
If
your organization is tired of the same old meager results from
the job fairs your recruiters are attending, why not try a MarCom
Group hiring event tailored to your own hiring needs? The
staff at MarCom Group will be happy to help you ensure the success
of your recruitment program. Call us at 703-218-1600,
or e-mail us at info@MarComGroup.com.
MarCom
Group, incorporated in 1996, is a woman-owned small business
located in Fairfax, Virginia. We specialize in integrated
marketing communications, advertising, new media production, and
event planning and management. The recruitment marketing assistance
we have provided to Federal and commercial clients has included
campaigns to identify, reach, inform, and attract applicants for
various hard-to-fill positions at entry (including student programs), mid,
and senior levels.
GSA
Federal Vehicle Standards Guide
MarCom Group is pleased to be working with yet another division
of the U.S. General Services Administration (GSA). We have been
engaged to produce GSA's 2004 Federal Vehicle Standards Guide, an
award worth approximately $79,000.
The
6th Annual Performance Conference
The National Academy of Public Administration's Center for Improving
Government Performance engaged MarCom Group once again to provide
full event management services for their Performance Conference,
held May 19-22, 2003 at the Ronald Reagan Building and International
Trade Center. We provided:
- pre-conference
planning
- attendee
and exhibitor promotions
- website
design and maintenance
- conference
program materials and signage
- exhibit
space sales
- public
relations
- advance
online and on-site registration
- on-site
show management
- post-event
evaluation
- follow-up
with exhibitors and attendees
HR
Transitions 2002 Conference
The MarCom Group once again managed the National Academy of Public
Administration's Center for Human Resources Management's HR Transitions
Conference, held September 9-10, 2002. We're very pleased to count
the Academy as one of our valuable repeat clients.
The
5th Annual Performance Conference
The MarCom Group is pleased to have been chosen by the National
Academy of Public Administration's Center for Improving Government
Performance to manage its 2002 conference, held June 3-6, 2002.
Our second event management engagement with the Academy, we provided
complete and integrated conference support.
OPM
Disability Website
The US Office of Personnel Management (OPM) hired MarCom Group to
develop a new Web destination, where OPM could provide advice on
accommodating disabilities to Federal agencies, employees, and potential
employees. The site, which is fully compliant with Section 508 accessibility
requirements, launched in the Spring of 2002. For more details on
Section 508 compliance, see the Skylights
archive.
Datatrac
Information Services Contract Award Press Release
MarCom Group was selected by Datatrac to broadcast their press release
to news outlets. Our PR team put news of their $325 million, multi-year,
blanket purchase agreement from the INS out on the wires across
the nation, and targeted specific contacts at pertinent publications.
Within 24 hours, the news was on Yahoo.com's news feed, and in the
hands of interested editors everywhere.
OPM
Employment Services Branding
After years of working with the US Office of Personnel Management
(OPM) to create cohesive and effective recruitment campaigns for
their clients in the government, OPM's Employment Services (OPM-ES)
team turned their attention inward, and came back to the MarCom
Group to get a new, unique look and feel for themselves. We provided
the team with marketing materials that explain their services, as
well as demonstrating the power of a carefully conceived corporate
identity.
MarCom
Group has also completed work recently for: C2 Technologies, Cisco
Systems, Department of Labor, EPA, FCC, Fleet Bank, NIH, the US
Mint, the US Postal Service, and the Veterans Benefits Administration.
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