MarCom Group Launches Division Branding and Re-Positioning Project for L-3 Commu-nications

In 2005, L-3 Communications added the linguist services business of Titan Corporation to
L-3's more than 70 divisions. The new division is a $500 million-per-year business, principally serving the U.S. Army.

Recently, the division contracted for MarCom Group to develop branding and marketing communication materials to help the division expand into new government and
commercial markets.

MarCom Group has just delivered an interim website and is currently producing a new corporate logo, developing the brand and tagline messaging, and establishing the new graphic identity to reinforce the brand.

Future deliverables are expected to include a wide variety of ad designs, print materials, and specialty items to support everything from general business development, marketing and advertising, to specific targeted marketing and recruitment campaigns for linguists and cultural advisors. Our immediate project will be the design and development of an innovative online career center to speed the recruitment and processing of applicants.